Louis Pasteur Essay -- Biographies Biography Pasteur Essays

Louis Pasteur Louis Pasteur was an example of a truly gifted person who made many wildly diverse discoveries in many different areas of science. He was a world-renowned French chemist and biologist whose work paved the way for branches of science and medicine such as stereochemistry, microbiology, virology, immunology, and molecular biology. He also proved the germ theory of disease, invented the process of pasteurization, fermentation, and developed vaccines for many diseases, including rabies. Pasteur was born on December 27, 1822 in Dole, France, and grew up in the small town of Arbois. As a young boy, Pasteur showed no particular interest in science. His talents were mainly drawing and painting. At age thirteen, he could draw remarkable pictures of his sisters, mother, and the river that ran by his home. During his youth, he developed an ambition to become a teacher. While still in his teens, he went to Paris to study in a famous school called Lyce St. Louis. During his studies to become a teacher, he was fascinated by a chemistry professor, Monsieur Jean-Baptist Dumas. He wrote home excitedly about these lectures, and decided that he wanted to learn to teach chemistry and physics, just like his favorite professor. In 1847 he earned a doctorate at the Ecole Normale in Paris, with a focus on both physics and chemistry. Becoming an assistant to one of his teachers, he began research that led to a significant discovery. He found that a beam of polarized light was rotated to either the right or the left as it passed through a pure solution of naturally produced organic nutrients, whereas when polarized light was passed through a solution of artificially synthesized organic nutrients, no rotation took place. If bacteria or other microorganisms were placed in the latter solution, then after a while it would also rotate light to the right or left. From this, he concluded that organic molecules exist in one of two forms, "left-handed'; or "right-handed'; forms. After spending several years researching and teaching at Dijon and Strasbourg, Pasteur moved in 1854 to the University of Lille, where he became the professor of chemistry and dean of the faculty of sciences. There, a main focus of research was on the manufacture of alcoholic beverages. Pasteur immediately began researching the process of fermentation. He was able to demonst... ...s one of the most important centers in the world for the study of infectious diseases and other subjects related to microorganisms, including molecular genetics. By the time of his death in Saint-Cloud on September 28, 1895, Pasteur had long since become a national hero and has been honored in many ways. Over the years, he was awarded many awards, including the Cross of the Legion of Honor, the Grand Prix medal, the Grand Cordon of the Legion of Honor, and many other awards. The life of Louis Pasteur is a perfect example of triumph over tragedy, and perseverance. After Pasteur married Marie Laurent in 1849, they had five children. Sadly, three of his children died before they reached 13 years of age. During his lifetime, Pasteur also suffered from two strokes, and one of them paralyzed his entire left side. None of these things, however, kept him from working, and none of his adversities kept him from wanting to help others. He was not only an example of an excellent scientist, but also an excellent example of a person who would not give up, no matter what happened. He once said, "Let me tell you the secret that has led me to the goal. My only strength resides in my tenacity."

Individual Assignment: Classic Airlines Marketing Solution Essay

Bryan Spearman July 22nd, 2010 Abstract In the case study of Classic Airline (CA), the paper use problem-solving model to solve CA’s marketing problem. After taking into account of the internal and external pressures contributing the CA’s current crisis, the new objective of implementing strategic market plan to resolve solution is clarified; furthermore, potential issues of implementation is also considered to ensure impact of the plan. The paper will also highlight that implementation of improved CRM which expected to significantly improve the profitability of the organization. Successful implementation requires effective leadership, targeting market group, realizing shared vision among stakeholders and appropriate delivery strategies. Classic Airlines Marketing Solution For every successful organization, a question is often brought forward by the management: What philosophy should guide a company’s marketing efforts? Should organization focus its strength first on the interest of stockholder, the customers or the society? Often times, these interests are in conflict with one another. Since the mid-1950s, the marketing philosophy had shift from product centered â€Å"make to sell† toward customer centered â€Å"sense and respond† philosophy. Thus the questions of marketing are finding the product that fit customer’s need instead of other way around. [ (Philip Kotler, 2006) ] Facing fierce global competition, companies had realized the importance of retaining healthy customer relationship because every companies knows it is far more cost effective to retain a loyal customer than to acquire a new one. According to Plunkett Research Online, the 2009-2010 periods for commercial airlines are expecting some rough ride ahead: consumer budget is tight while companies are cutting down business traveling expenses. To combat with economical hardship, airlines are fighting to cut routes, removing older models of air planes and reduce the fuel cost; at the same time, competing on best price and total service package to the customers. [ (Plunkett Research Ltd. , 2009) ] The Problems at Classic Airline The Classic Airline (CA) is world’s fifth largest airline that operates 375 jets serves 240 cities with over 2300 daily flights. In the last 25 years, the company had grown into an organization of 32000 employees with multi-billion sales. [ (University of Phoenix, 2005) ] Due to the difficulties with increasing global competition, overexpansion within the organization, changes in customers spending, and increased concern with airline security; CA along with its competitors in the industry are dealing with issues of growing stress and reduced financial gain. Increased uncertainty had triggered a drop in stock price; thus CA has seen a 10% decrease in share price. To make the situation worse, the company had also shown 19% decrease in number of reward members and 21% decrease in flights per remaining member. (University of Phoenix, 2005) With rising cost especially in fuel and labor, CA is tight up financially in its ability to compete effectively in the market. Furthermore, the board of director mandated 15% cut in cost or the company will face bankruptcy. A key component of the business model affecting both competiveness and profitability is the structure of the marketing portfolio within the company. In fact, Classic Airlines is struggling with a number of marketing challenges both internally within their corporate culture as well as with their external marketing portfolio. Some senior executives such as newly promoted CEO Amanda Miller believed in focusing organizational resources on operational excellence and financial stability thus gives less attention to marketing. As a result, the shift in priority had caused the firm more vulnerable in this critical time which consumers needs should be valued as most important of all others. Meanwhile, CA’s competitors are learning fast in continuing improvement in customer satisfaction to regain their market share. Opportunity Identification Targeted at the problems at home, also lies opportunity to success. Because the executives of Classic Airline believes that they can turn the things around and improve the current situation, First opportunity is to increase customer satisfaction through the company’s existing program called Customer Relationship Management (CRM). Using this information, CA can determine what it needs to focus on to bring customers back. Though the CMO, Kevin Boyle is a big supporter of this program; he might be facing disagreement with other executives down the road during the implementation process since they don’t have much faith on how marketing department can be benefited from the program Stakeholder Groups and Shared Vision Stakeholder alignment is an important part of marketing planning thus holds a key to the success of implementation of problem solution. The potential of conflict of interest is inherent in any organization. Conflicts may exist whenever a group or an individual is paid to serve and support another from a position of assumed trust and responsibility. † [ (Emlyn Neuman-Javornik, 2006) ] Before any product reaches to consumers, it must connect with all stakeholders in every levels of the organization first because CA’s employees will be affected by these changes and so will their perfo rmance in the future. Can the risk due to the conflict of interest be eliminated once for all? Unfortunately, the answer is no; but the progression of actions that cause potential risky situation escalating to the point of destruction can be and should be prevented beforehand. [ (Emlyn Neuman-Javornik, 2006) ] The key step is management awareness and proactive action taken to minimize the risk factors. An effective risk-management program based on three critical phrases: Creation, Communication and Commitment. Creation is referring the solid cross-companywide statement of policy which states a clear expectation and govern ethical standard of conduct toward the all stakeholders including employee, managers, suppliers and officers; Communication, allows all levels of stakeholder to understand the statement policy and oversee any differences before it progresses; Last and most importantly, the commitment of employees, managers, partners and suppliers to invested in the company’s policy and shared vision as same as they are equally liable for the consequence if violates the policy. (Emlyn Neuman-Javornik, 2006) ] â€Å"The creative difference between reality and the vision is a way of seeing progress and an objective that serves as a motivator for a lot of people. † [ (Senge, 1997) ] Senge also states that the vision should come from all levels within an organization instead of being applied â€Å"top down†. Despite the individual belief and differences, it is vital for Cl assic Airline to establish a shared vision among all stakeholders in order for the organization continues creating value. In addition, the importance of a shared vision is the core of the company which allows teams learning to happen throughout the stages of product cycle. In fact, company that learns faster as a team than its competitor has a clear competitive advantage thus is more flexible toward changes. [ (Senge, 1997) ] In the case of Classic Airline, management had been working hard to maintain a high level of efficiency; however the passive approach has its limitation thus incapable of continuing improving when deals with worse market response. Therefore, the core competency must shift toward customer centered business operation. Employees must be encouraged to know and listen to the consumer’s voices which allow a clear channel of communication. As a result, the info collected from bottom up will help marketing team to shape a clear picture in how to meet market demand with effective strategic solution. In addition, a cross-function communication network must be established which integrated with CRM system to close the communication gap between external and internal stakeholders. Problem Solution An Overview of Customer Relationship Management â€Å"CRM systems can be viewed as information systems aimed at enabling organizations to realize a customer focus. † [ (Bull, 2003) ] Though CRM has gained an increasing popularity in improving and meeting marketing demand; however, the studies had shown a great number of failure in CRM implementation. According to Giga surveys: companies generally underestimate the complexities of CRM, lack of clear business objective and tend to invest insufficient resources into the program; thus Giga survey have estimated 70% of companies are likely to fail. (Whittle, 2001) ] The truth is that CRM system is evolving over the years as market demand changes. Because the leaders oversees not only the internal running of operation but also monitor the external environments changes; and are best positioned to set the vision and strategic direction for CRM project. In addition, the top executive is more cost aware than middle management thus has stronger control over the expenditure of project over the long run. [ (Bull, 2003) ] Classic Airline had earned $8. 7 billion in sales; however, the ineffective CRM system had reduced yields from consumers and failed to maintain loyal customers. The firm suffers CRM integration problem due to unclear direction in dealing with customer relationship. Therefore, a set of priorities must be established to set straight forth the focus of the CRM system which is to identify consumer needs, assisting market segmentation, discover value and cost driver, improving customer retention and leveraging stakeholder feedback. Holistic Market Approach Classic Airline could apply the concept of holistic marketing which based on four components: relationship marketing, integrated marketing, internal marketing and social responsibility marketing. The goal is to have more comprehensive approach that goes beyond the traditional marketing strategies in order to deliver highest value to the customer. [ (Philip Kotler K. L. , 2006) ] In the relationship marketing, the company can update and strengthen the CRM program to collect data required based on the goal to understand the need, wants and demand of the customers; as the same time, integrated marketing enable multiple marketing activities to communicate thus deliver value and maximize each activities’ joint effect. As a result, two objectives that can be achieved: lower the cost of marketing and implement a solid customer service solution to increase sales. [ (Philip Kotler K. L. , 2006) ] Notably, internal marketing must be incorporated into the solution process which to ensure every stakeholders within the organization embrace and participate the marketing principle especially the senior management. â€Å"Holistic approaches to CRM help organization co-ordinate and effectively maintain the growth of disparate customer contact points or channels of communication. [ (Bull, 2003) ] By placing CRM system as the heart of holistic marketing approach, new solution allows company undergoing transformation needed to emphasis on customer orientated business process with higher flexibility and adaptability to market changes. Identification of Right Customer Groups According to Newell, CRM is a useful tool in terms of identifying the right customer groups; in another word, assisting with market segmenta tion in order to provide appropriate service and product to different level of market groups. (Newell, 2000) ] The basic idea of market segmentation is that a company cannot have equally profitable relationship with all customers. By targeting consumer with different product and services according to their lifestyle, individual taste and financial ability will create a win-win relationship in which both parties received maximum benefit from one another. Newell had stated that identifying customer groups is the idea of distinguishing between transaction and relationship customers; which transaction customer are highly volatile thus have less to no loyalty other than obtaining the max benefit per transaction with best price. On the contrary, the relationship customer have far more potential for loyalty as they often prepared to pay a higher price within their financial ability for a range of reliable goods and services. [ (Newell, 2000) ] Generally, relationship customer will less likely to defect once establish a relationship; however, he will expect consistent quality service as a return for his loyalty. Relationship customer is far more cost effective than new customer because they had already understood the process and requires less persuasion; as the same time, he will be able to provide useful feedback to improve quality services of the organization. Delivery of CRM System Another dimension of market problem solution is CA’s ability to deliver the strategy successfully. CRM strategy is only effective if they deliver positive outcome; therefore, customer focused CRM system may not be enough with current consumer demand. Not only CRM will be able to assist the organization to predict future market demand, but keep the organization strong as a market leader. The studies had shown that fundamental goal of CRM is to improve organizational profitability though efficient and effective customer relationship. If the CRM strategy is struggling to impact profitability of organization after the initial implementation period; clearly, the strategy is failed to accomplish its goal. [ (Bull, 2003) ] In the case of Classic Airline, to revise and establish a stronger and effective CRM system: the top executive must clarify the expectation and announce an overarching theme to CA employees. The top executive must assume a strong leadership role within the organization to lead the transformation of the business process and passed down to the bottom level. When employees are more anticipated, the transformation process will be easier to implement. Value is ultimately built on the improved relational variables cultivated between business unit as CA experience learning as a team. As a result, manages and employees’ behavior will help improving the existing organizational culture so all stakeholders are motivated to work toward the common goal. Although the risks associated with transformation is relatively high, CA must utilize CRM system with proactive models to address the challenges/trends that market demand in a timely manner because strategy nd efficiency should always exist alongside each other. Alternative Solution and Benchmarking â€Å"When organizations want to improve their performance, they benchmark. That is, they compare and measure their policies, practices, philosophies, and performance measures against those of high-performing organizations anywhere in the world. † (James Cavanagh, 2000) Southwest Airline i s one of market leader in airline industry which has a reputation of delivering consistently high quality of customer service and employee performance. Southwest airline is reported that 2009 marked as their 37th year of consecutive profitability which proven their immovable leadership within the industry. (Gary C Kelly, 2009) During the period of recession, Southwest Airline had continued to dedicate quality of customer service as their top priority and led the industry with lowest customer complaint ratio. The organization is constantly seeking new opportunity to enhance customer experience. Examples of their initiatives are early bird check-in which encourage customer online-reservation; P. A. W. S that are welcoming customer with pet aboard and last, in flight internet that installing satellite-delivered broadband to onboard passenger. [ (Gary C Kelly, 2009) ] CA should learn from Southwest Airline which is developing strategic planning based on consumer focused philosophy. With new updates and perfected CRM system, CA will be able to establish more stable customer relationship in order to regain the competitive advantage in the market. Conclusion Marketing is the life and breathes of an organization, and the organization must be reminded how its strategic marketing solution should be based on consumer satisfaction consistently. Encompass the body of the paper, it is confirmed that CRM is a complex and holistic concept that requires appropriate business process and integrated systems. After identification of existing problems, alignment the stakeholders’ value and creation shared vision; Classic Airline had come to conclusion that in order for the successful implementation of updated CRM system to impact the profitability, CA need to execute effective leadership and risk management, targeting the right marketing group and evaluation within CRM strategies. The future of CA relies upon a collaborated effort infused with productivity and team work.

Adolf Hitler and The Nazi Olympics - Free Essay Example

Sample details Pages: 2 Words: 520 Downloads: 2 Date added: 2019/07/01 Category People Essay Level High school Tags: Adolf Hitler Essay Did you like this example? Many Americans had their own opinions of Hitler in the beginning stages of the Olympics. Some thought very highly of him, such as Karl von Wiegand, a Hearst correspondent who was the first American journalist to interview Hitler in 1922. Wiegand reports that he was struck by Hitlers skill with words, and his ability to whip people into a frenzy. Don’t waste time! Our writers will create an original "Adolf Hitler and The Nazi Olympics" essay for you Create order Other Americans opinions were not so favored in Germany. People would meet him and claim, This guy is a clown. Hes like a caricature of himself. Many civilians believed that even if Hitler was able to rise to a place of power, somehow other politicians would be able to control the actions he made. Although after Hitler gained so much popularity everyone began to reassess their former claims. These opinions did not stop Hitler from gaining power in followers, leading him to become chancellor. After Hitler won the election, and he started making questionable decisions, appropriately people started questioning his actions. There were not much the civilians could do to stop him because the Nazi era was already underway. ? Hitler was elected chancellor in 1933 and had 3 years to establish a strong base of his inhuman plan for the Holocaust before he offered to host the 1936 Olympics to gain popularity. While the Olympic Games provided a platform to boots their adoration it also proved as a struggle to temporarily downplay the various racial policies as well as their repressive actions aimed at the Jewish. The Nazis may have done a decent job at hiding away the undesired but some Americans saw through the charade and tried to warn others. One of these men was Edgar Mowrer, the Chicago Daily News correspondent. He was a very lucky man to have a platform to voice his concern. He wrote in one of his articles, What hes (Hitler) saying about the Jews is serious. Dont underestimate him. The 1936 Olympics were more than just a worldwide sporting event, it was a show of Nazi propaganda, stirring significant conflict. The Nazis promoted an image of a new, strong, and united Germany while masking the regimeâ€⠄¢s targeting of Jews and other minority groups. And for two weeks in August, Hitlers Nazi totalitarianism disguised its racist, aggressive character while hosting the Summer Olympics. He was also able to hide his plans for territorial expansion, the regime exploited the Games. He was able to provide many foreign observers and reporters with an image of an amicable, patient Germany which, in reality, was quite the opposite. Off the Olympics field, the truth about what the Nazis were doing was hard to miss, the newspaper didn’t stop printing about what was really going on in the streets of Germany. It was not necessarily a secret, but Hitler did his best to hide away anyone that did not make the Arian race look superb. By 1936 Germany’s Jews were stripped of their civil rights such as citizenships along with the fact that Germany had already opened their first concentration camp. By this time most knew there was some sort of uprising going on, but a lot of people were very naive.

A Swedish Born Diplomat - 973 Words

A Swedish born diplomat by the name of Dag Hammarskjà ¶ld once said, â€Å"We are not permitted to choose the frame of our destiny, but what we put into it is ours.† This profoundly modern, yet rational concept has inhabited my thoughts and remained with me well before I even understood its message. I am born with what I have, but what I do, what I make of it, is entirely of my own design. Much like the majority of my peers, I was born into an average white, English speaking, middle class family. I primarily come from Germanic descent with additional bloodlines connecting to various Scandinavian ancestors, as well as members of the native Chippewa Indian tribe located in my home state of Wisconsin. As for social identities relating to abilities, my immediate family members and I do live with some form of mental or physical disability. My sister and I have both coped with panic attacks and social anxiety respectively. My father lives with a moderate form of OCD, while my young er brother lives with a more severe form of Autism. Although my immediate family does not identify concurrently as one religion, my sister and I identify as Methodist, while our parents and younger brother either are undecided. However, my father’s parents were brought up Catholic, and had sent my father to a Catholic high school. First and foremost, I firmly believe in the remarkable notion that every person in my life has been, or is, in it for a reason. Clearly the good people will bring happiness however;Show MoreRelatedRaoul Wallenberg And The Holocaust990 Words   |  4 Pagesmany people were saved during the Holocaust, but the death toll would have been much larger if people, like Raoul Wallenberg, did not help. Raoul Wallenberg was a Swedish businessman and diplomat who showed much moral courage by saving countless Jews during World War II. Raoul Wallenberg was born on August 4, 1912 in Sweden. 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Humanistic Era Reflection Paper - 1315 Words

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One of the big contributors to the Social Persons Perspective was the Great Depression. Herbert Hoover, the 31st President of the United States, strongly supported the Efficiency Movement, which was a movement stating that the government and the economy were taken over with inefficiency and waste. He felt this issue could be improved by experts who could identify the problems and solve them. However, Hoover ultimately failed losing the election in 1932 (Wren Bedeian, 2009). Another contribution to the Social Person Perspective was the fact that the government became more heavily involved in U.S. business improvement efforts during the 1930s. The government submitted many legislative actions that established programs to help the unemployed and middle class. This led to organized labor unions and helped a balance of power between labor and management. Many believe that the big increase in labor unions was directly related to the terrible economic condition. 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Gym Satisfaction Survey Report

Question: Discuss about the Gym Satisfaction Survey Report. Answer: Introduction Body fitness is crucial to the life of a person and it is linked to various health benefits. Medical practitioner and medical advisors have been urging their patients to engage themselves in physical exercises to reduce their body sizes and maintain their BMI. There are some proven ideologies that state that people who are physically fit are not prone to diseases such as asthma, lung diseases, breathing problems among other respiratory diseases. Also, some other health issues like bone strength and memory problems have been linked to insufficient physical exercises (Fitness, 2017). Obesity is another health problem that is really troubling the peace of individuals in the society. Physical exercises are linked to eating balanced diets to help in good body and muscle development. Undertaking physical exercises is not limited to the age of a person, only that the type of physical exercises done differ. Children and old people need to do light exercises because they perceive some kind of body weakness (Malin, 2010). Health and body management problems have created a business opportunity for the investors who have decided to commercialise provision of exercises. Gyms have been created in the business centre and residential areas to provide the services to the people who are struggling to manage their body. Doing physical exercises is not only aimed at reducing body weight, some people also wish to gain body strength and others want to relieve stress and several wishes to have a better body shape. Therefore, every individual who attends gym sessions wishes to experience changes in their bodies based on their objectives (Fitness, 2017). It is the responsibility of the gym investors to ensure that they employ qualifies gym instructors and purchase a variety of machines to assist the customers in undertaking their exercises. Some other instructors own the business because of personal experience or exposure to physical exercises. A service business is at risk of losing customers after failing to satis fy their customers. Gym satisfaction is visible by the achievements made by the customers, either by reducing weight or gaining strength as expected. Surveys have been done to perform analysis on the service provision by the gym instructor and the level of satisfaction gained by the customers (Malin, 2010). People who attend the gym have been the main target because they have a better understanding of the specific activities. Some of the findings include customers expressing their lack satisfaction with the type of instruction provided, type of machines used and the fact that they do not experience the effectiveness of the outcomes. Based on the provided understanding of the gym, a study was conducted on the satisfaction of gym customers and this paper provides a detailed analysis report. Academic Sources Review Customer Satisfaction Level at a Gym Cross fit (Lewis, 2012) Lewis (2012) undertook a study that was aimed at analysis the level of satisfaction for the individuals who were attending the gym for physical fitness. The main focus was to check the distribution of customers attendance, which is linked to the level of satisfaction. Individuals who get better results after doing the physical exercises will tend to have more classes than their fellow counterparts. Also, the population of gym members will lead to a conclusion that the gym is offering better services to its customer. On this survey, 55.9% of the respondents were male, 39% females and 5% non-response. The main objective of the study was to establish a web-based survey platform for the past and current gym members. Also, it was focused on extracting information about the satisfaction of the members leading to information gain for areas that need improvements. The findings could be used by the gym instructors and investors to better their businesses for better results. The findings of the results indicated that 63% percent attended the gym at a rate of 3 4 days a week, 34% 1 2 days a week and the rest (7%) more than five days a week. Lewis concluded that the level of satisfaction in that gym facility was high and the data could be used in future references to create standard fitness centres. The main areas that need to be improved were increasing the percentage of membership, encourage people to attend at least 3 days per week for the gym classes. Finally, they could aim at maintaining their service delivery quality to retain the existing customers, which could attract more people in the neighbourhood and reduce the membership turnover (Lewis, 2012). Driver of Customer Satisfaction in a Fitness Club (Yee, Yeung and Ma, 2013) The other the Driver of Customer Satisfaction in a Fitness Club were aiming at evaluating the key determinant of satisfying a person in a fitness centre. The study was divided into psychological factors, physical environment, service environment and two-way interaction. The findings confirmed that goal, perceived value, resources, environment and waiting time were the main drivers of satisfaction for gym customer. In addition, attitude, behaviour, enthusiasm employee and management interactions were also categorised as some other factors that can hinder customers satisfaction level. Gym management and instructors should take into account all these factors to ensure that they provide quality services to their customers for maximum satisfaction. Improper management of the fitness facilities might lead to obstruction of all the key elements in the gyms thus reducing the level of satisfaction for the customers, which might make them opt to quit. The qualitative study created an idea of how important the two interaction was important to the success of a gym business. Therefore, this results advises the fitness management teams to ensure that the relationship between them and the customers are perfectly managed. The study results acknowledge that there is a greater need for knowledgeable and experienced gym employees to deliver quality services to the customers (Yee, Yeung and Ma, 2013). Simple Bivariate Analysis Relationship between age of a person and the number of visits per week The analysis is aimed at determining whether there is a relationship between the age of an individual and the number of times one visits the gym. Null hypothesis: There is no relationship between age and number of visits per week Alternative Hypothesis: There is relationship between age and number of visits per week Table: Excel output Coefficients Standard Error t Stat P-value Lower 95% Upper 95% Intercept 26.481 1.142 23.180 0.000 24.214 28.748 Number of visits per week -0.389 0.610 -0.637 0.525 -1.599 0.822 Decision rule: At 95% confidence level, t-statistic is 0.61 and a p-value of 0.525. The p-value is greater than the signicance level, hence fail to reject H0. Interpretation: There is no significant relationship between age of a gym customer and the number of visits a person makes in a week. Proposed Change A market research was conducted to obtain views of the gym users about the proposed change. This was after customers suggested that there was a need for changes in the gym because they were not getting the real value of money from the gym services. The proposed changes included increasing the variety of machines in the gyms and employing more experienced tutors and instructors. The study was conducted to prove or disapprove a hypothesis that the proportion of individuals who supported the changes were greater than 0.5. Confidence interval calculation (Excel output) /2 0.05 (1- )/2 0.95 Z value at 90% level of confidence 1.64 Standard error (S.E) Sqrt([p^(1-p^)]/n) 0.00067 Margin of Error (M.E) Z-Score * Standard Error 0.0011 Confidence Interval (C.I) p margin error Confidence interval (C.I) 0.8989 (lower bound) 0.9011 (upper bound) Hypothesis Null hypothesis H0: p0 = 0.5 Alternative hypothesis H1: p0 0.5 Excel table Yes No Total Count (yes no) 180000 20000 200000 Proportion (p-hat) 0.9 0.1 The proportion (p-hat) of individuals who responded with a yes was 0.9 (180,000/200,000). The hypothesised proportion is 0.5 (p0) The test statistic (calculated z value) [357.77] is greater that the tabulated z value, hence we reject the null hypothesis. Therefore, we conclude that the proportion of the population in support of the proposed change is greater than 0.5. Managerial Advice The fitness centres management should follow the view of the customers and make the requirements and opinions of the customers, which increases their satisfaction. Assuming this opinions might raise the turnover percentage and reduce the ideal meaning of the gym. 90% of the respondents stated that they supported the proposed changes, which means that the gym services are poorly rated and there is a need for changes. Following the customers opinions will help in letting the gym service business succeed. Data Analysis Descriptive Frequency tables Table 1: Gender frequency table Frequency Percent Cumulative Percent Valid male 49 49.0 49.0 female 51 51.0 100.0 Total 100 100.0 49% of the respondents were male and 51% female. Table 2: Distribution of respondents' nationality Frequency Valid Percent Cumulative Percent Valid Germany 49 49.0 49.0 America 51 51.0 100.0 Total 100 100.0 51% of the study respondents were Americans and 49% Germans. Table 3: Reason for going to gym Frequency Valid Percent Cumulative Percent Valid lose weight 44 44.0 44.0 gain strength 41 41.0 85.0 stress relief 10 10.0 95.0 other 5 5.0 100.0 Total 100 100.0 The greater percentage (85%) of the population go the gym to lose weight or rather gain strength. The others (15%) go to the gym to relief stress among other personal reasons. Table 4: The use of fit bit smart watch among the gym users Frequency Valid Percent Cumulative Percent Valid no 83 83.0 83.0 yes 17 17.0 100.0 Total 100 100.0 83% percentage of the survey respondents have not used either fit bit or smart watch while they were doing their physical exercises in the gym. Table 5: How often the gym customers consider quitting Frequency Valid Percent Cumulative Percent Valid never 35 35.0 35.0 occasionally 22 22.0 57.0 regularly 43 43.0 100.0 Total 100 100.0 More than 60% of the people who attended gym session had considered quitting because of their reasons. Some Descriptive statistics table Table 6: Descriptive statistics Descriptive Statistics N Minimum Maximum Mean Std. Deviation Variance Height 100 145 194 169.65 12.792 163.624 Weight 100 47 116 75.21 14.270 203.642 BMI 100 20.20 32.00 25.9930 2.94986 8.702 Age 100 20 50 25.84 5.395 29.105 Cardio machine (Minutes) 100 0 25 11.80 8.364 69.960 Weight machine (Minutes) 100 0 50 21.45 17.556 308.230 Other exercises (Minutes) 100 0 15 5.85 4.770 22.755 Valid N (list wise) 100 The minimum weight of the gym customers was 47kgs and a maximum of 116kgs. There was not an individual person who responded to the survey who was underweight based on the BMI results. The average BMI shows that most of the gym customers were overweight and they needed to reduce their weight to gain a BMI which is within the normal range. The mean time used on weight machine is approximately double the minutes used on a cardio machine. Table 7: Cross tabulation for gender and who do exercises outside the gym Exercises outside gym Total no yes Gender male 24 25 49 female 31 20 51 Total 55 45 100 More male than female does exercises outside the gym. Figure 1: Exercises outside the gym Table 8: Cross tabulation for gender and opinion for transforming gyms to unisex Gyms to Be unisex? Total no yes Gender male 39 10 49 female 16 35 51 Total 55 45 100 Figure 2: Should gyms be unisex? More females than male suggested that the gyms should be unisex. Figure 3: Are you ashamed of your body? Females are more ashamed of their bodies than males. Figure 4: Should there be a variety of equipment in gyms? Males support the idea of having a variety of equipment more than their female counterparts. Figure 5: Do you go to the gym alone? A greater proportion of females indicated that they go to the gym alone as compared to their male counterparts to whom vice versa true. Conclusion Based on the analysis, more than 60% have thought of quitting the gym basically because of the quality of service offered. The only way the turnover rate can be reduced is by improving the state of the gym by following the opinions of the customers. Males wish to have a gym that has a variety of equipment to enable them to perform best in their exercises for better results. Making such identifiable changes can assist in improving the level of satisfaction of the gym customers, thus raising their trust towards the fitness centres. The study results should be used effectively by the gym owners to ensure that their business thrives well and transform the ideal value of money into quality services. References Fitness, (2017). Fitness: Exercises, Fitness Nutrition, and Fitness Articles. [Online] Fitness.com. Available at: https://www.fitness.com/ [Accessed 26 Jan. 2017]. Lewis, S. (2012). An Online Customer Service Survey to Determine Current Levels of Customer Satisfaction at a Cross Fit Gym. Customer Satisfaction. [Online] Logan, Utah: Utah State University. Available at: https://digitalcommons.usu.edu/cgi/viewcontent.cgi?article=1241context=gradreports [Accessed 26 Jan. 2017]. Malin, J. (2010). My Life at the Gym. 1st ed. Albany: State University of New York Press. Yee, W., Yeung, R. and Ma, L. (2013). Drivers of customer satisfaction in the fitness club industry. Proceedings of the Academy of Marketing Conference 2013 Marketing Relevance. [Online] Available at https://marketing.conference-services.net/resources/327/3554/pdf/AM2013_0150_paper.pdf [Accessed 26 Jan. 2017].

Physics in Our Daily Life free essay sample

Physics is the science of matter and its motion, space-time and energy. Physics describes many forms of energy such as kinetic energy, electrical energy, and mass; and the way energy can change from one form to another. Everything surrounding to us is made of matter and Physics explains matter as combinations of fundamental particles which are interacting through fundamental forces. It will not be an exaggeration if it is said that Nature is almost Physics (apart from the fact that the word Physics itself is derived from Greek physis meaning nature). Physics is all around us. We can find Physics as the backbone for any daily life example such as an electric light, electricity, the working of our vehicle, wristwatch, cell phone, CD player, radio, plasma TV set, computer, and the list goes on. As we all know physics is the study of natural phenomena. Any sort of technology which we uses in our daily life is related to physics; You can see the examples given below 1)television uses electromagnets to direct electrons on a screen to produce pictures. We will write a custom essay sample on Physics in Our Daily Life or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 2)A cell phone uses microwaves. 3)Your car is built on mechanical principles. 4)A refrigerator uses thermodynamic principles. 5)Most modern homes use electricity to power appliances. Physics is also a necessity in solving our future problems. The examples cited above show that forward-looking developments are based on the insights of physics. This applies most especially to all problems, or rather solutions thereof, which are critical for our future. Whether it pertains to new materials, the development of fuel cells for a more environmentally-friendly propulsion techniques, or nuclear fusion as a source of energy in the future, in any event, physics creates the conditions for solving problems.