That higher education Essay Example for Free

That higher education Essay With all these guidelines for starters, it would be much possible for new learning program facilitators to come up with possible effective and efficient foundation in online teaching. On the other hand, the â€Å"E-Learning Revolution: How Technology is Driving a New Training Paradigm† by Martyn Sloman shows how much the Internet changed everything especially in the education industry. He says that the â€Å"virtual education has already taken over the systems of traditional learning and as well made great innovations on the learning process of the new generation† (2002, p 23). True, as earlier introduced in chapter one, the existence of virtual learning programs really made great changes on the existence of educational systems in the society. â€Å"Aside from the practicality and other benefits offered by this system of learning, the new generation realizes the importance of time and thus they take the necessary steps needed to finish their degrees through online universities† (Sloman, 2002, p 24). In this way, not only do they finish early, but they also learn how to manage their time wisely. True, the challenges of training people through the use of technological advancements are rather huge. But as Arthur Langer said in his authored book â€Å"IT and Organizational Learning†, â€Å"training using the Internet is really a challenge especially for beginners, but once the effective foundations of learning in traditional classrooms would be integrated with the high-tech effects brought about by the Internet, learning through this innovative design of education could be well considered worth while† (2001, p 14). As an addition to this, Robert Seidel said that Virtual education is indeed becoming a phenomenon already. According to him in his book â€Å"Virtual Reality, Training’s Future? : Perspectives on Virtual Reality and Related Emerging Technologies†, â€Å"Virtual education has already taken full control of many educational institutions there are today. Indeed, even companies are taking their steps in making online trainings a possible way of enriching their employees’ skills for their chosen careers both for individual and company satisfaction† (1997, p 45). Seidel also adds: â€Å"Virtual reality is a simple and natural extension to proceed in learning without boundaries to the virtual environment, as well as being able to completely enjoy the provisions of the virtual world in enriching the industry and strategies used in education† (1997, p 48). Yes, the virtual world had already made a great impact on the ways in which the present generation prefers to learn and earn their college degrees. Indeed, as introduced earlier, the idea of establishing virtual education providers came from the traditional learning aided by distance learning providers even before the development of computers. Naturally, the past forms of distance education were mostly done through correspondence and the use of telecommunication processes. Certainly, technology has obviously revolutionized the ways by which the handling off information through higher level of learning is being processed. Most likely, the integration of technology within the system heightened the capability of the institutions making up the said industry to provide the best possible entities and values available in their service towards the personal advancement of their students.

Louis Pasteur Essay -- Biographies Biography Pasteur Essays

Louis Pasteur Louis Pasteur was an example of a truly gifted person who made many wildly diverse discoveries in many different areas of science. He was a world-renowned French chemist and biologist whose work paved the way for branches of science and medicine such as stereochemistry, microbiology, virology, immunology, and molecular biology. He also proved the germ theory of disease, invented the process of pasteurization, fermentation, and developed vaccines for many diseases, including rabies. Pasteur was born on December 27, 1822 in Dole, France, and grew up in the small town of Arbois. As a young boy, Pasteur showed no particular interest in science. His talents were mainly drawing and painting. At age thirteen, he could draw remarkable pictures of his sisters, mother, and the river that ran by his home. During his youth, he developed an ambition to become a teacher. While still in his teens, he went to Paris to study in a famous school called Lyce St. Louis. During his studies to become a teacher, he was fascinated by a chemistry professor, Monsieur Jean-Baptist Dumas. He wrote home excitedly about these lectures, and decided that he wanted to learn to teach chemistry and physics, just like his favorite professor. In 1847 he earned a doctorate at the Ecole Normale in Paris, with a focus on both physics and chemistry. Becoming an assistant to one of his teachers, he began research that led to a significant discovery. He found that a beam of polarized light was rotated to either the right or the left as it passed through a pure solution of naturally produced organic nutrients, whereas when polarized light was passed through a solution of artificially synthesized organic nutrients, no rotation took place. If bacteria or other microorganisms were placed in the latter solution, then after a while it would also rotate light to the right or left. From this, he concluded that organic molecules exist in one of two forms, "left-handed'; or "right-handed'; forms. After spending several years researching and teaching at Dijon and Strasbourg, Pasteur moved in 1854 to the University of Lille, where he became the professor of chemistry and dean of the faculty of sciences. There, a main focus of research was on the manufacture of alcoholic beverages. Pasteur immediately began researching the process of fermentation. He was able to demonst... ...s one of the most important centers in the world for the study of infectious diseases and other subjects related to microorganisms, including molecular genetics. By the time of his death in Saint-Cloud on September 28, 1895, Pasteur had long since become a national hero and has been honored in many ways. Over the years, he was awarded many awards, including the Cross of the Legion of Honor, the Grand Prix medal, the Grand Cordon of the Legion of Honor, and many other awards. The life of Louis Pasteur is a perfect example of triumph over tragedy, and perseverance. After Pasteur married Marie Laurent in 1849, they had five children. Sadly, three of his children died before they reached 13 years of age. During his lifetime, Pasteur also suffered from two strokes, and one of them paralyzed his entire left side. None of these things, however, kept him from working, and none of his adversities kept him from wanting to help others. He was not only an example of an excellent scientist, but also an excellent example of a person who would not give up, no matter what happened. He once said, "Let me tell you the secret that has led me to the goal. My only strength resides in my tenacity."

Individual Assignment: Classic Airlines Marketing Solution Essay

Bryan Spearman July 22nd, 2010 Abstract In the case study of Classic Airline (CA), the paper use problem-solving model to solve CA’s marketing problem. After taking into account of the internal and external pressures contributing the CA’s current crisis, the new objective of implementing strategic market plan to resolve solution is clarified; furthermore, potential issues of implementation is also considered to ensure impact of the plan. The paper will also highlight that implementation of improved CRM which expected to significantly improve the profitability of the organization. Successful implementation requires effective leadership, targeting market group, realizing shared vision among stakeholders and appropriate delivery strategies. Classic Airlines Marketing Solution For every successful organization, a question is often brought forward by the management: What philosophy should guide a company’s marketing efforts? Should organization focus its strength first on the interest of stockholder, the customers or the society? Often times, these interests are in conflict with one another. Since the mid-1950s, the marketing philosophy had shift from product centered â€Å"make to sell† toward customer centered â€Å"sense and respond† philosophy. Thus the questions of marketing are finding the product that fit customer’s need instead of other way around. [ (Philip Kotler, 2006) ] Facing fierce global competition, companies had realized the importance of retaining healthy customer relationship because every companies knows it is far more cost effective to retain a loyal customer than to acquire a new one. According to Plunkett Research Online, the 2009-2010 periods for commercial airlines are expecting some rough ride ahead: consumer budget is tight while companies are cutting down business traveling expenses. To combat with economical hardship, airlines are fighting to cut routes, removing older models of air planes and reduce the fuel cost; at the same time, competing on best price and total service package to the customers. [ (Plunkett Research Ltd. , 2009) ] The Problems at Classic Airline The Classic Airline (CA) is world’s fifth largest airline that operates 375 jets serves 240 cities with over 2300 daily flights. In the last 25 years, the company had grown into an organization of 32000 employees with multi-billion sales. [ (University of Phoenix, 2005) ] Due to the difficulties with increasing global competition, overexpansion within the organization, changes in customers spending, and increased concern with airline security; CA along with its competitors in the industry are dealing with issues of growing stress and reduced financial gain. Increased uncertainty had triggered a drop in stock price; thus CA has seen a 10% decrease in share price. To make the situation worse, the company had also shown 19% decrease in number of reward members and 21% decrease in flights per remaining member. (University of Phoenix, 2005) With rising cost especially in fuel and labor, CA is tight up financially in its ability to compete effectively in the market. Furthermore, the board of director mandated 15% cut in cost or the company will face bankruptcy. A key component of the business model affecting both competiveness and profitability is the structure of the marketing portfolio within the company. In fact, Classic Airlines is struggling with a number of marketing challenges both internally within their corporate culture as well as with their external marketing portfolio. Some senior executives such as newly promoted CEO Amanda Miller believed in focusing organizational resources on operational excellence and financial stability thus gives less attention to marketing. As a result, the shift in priority had caused the firm more vulnerable in this critical time which consumers needs should be valued as most important of all others. Meanwhile, CA’s competitors are learning fast in continuing improvement in customer satisfaction to regain their market share. Opportunity Identification Targeted at the problems at home, also lies opportunity to success. Because the executives of Classic Airline believes that they can turn the things around and improve the current situation, First opportunity is to increase customer satisfaction through the company’s existing program called Customer Relationship Management (CRM). Using this information, CA can determine what it needs to focus on to bring customers back. Though the CMO, Kevin Boyle is a big supporter of this program; he might be facing disagreement with other executives down the road during the implementation process since they don’t have much faith on how marketing department can be benefited from the program Stakeholder Groups and Shared Vision Stakeholder alignment is an important part of marketing planning thus holds a key to the success of implementation of problem solution. The potential of conflict of interest is inherent in any organization. Conflicts may exist whenever a group or an individual is paid to serve and support another from a position of assumed trust and responsibility. † [ (Emlyn Neuman-Javornik, 2006) ] Before any product reaches to consumers, it must connect with all stakeholders in every levels of the organization first because CA’s employees will be affected by these changes and so will their perfo rmance in the future. Can the risk due to the conflict of interest be eliminated once for all? Unfortunately, the answer is no; but the progression of actions that cause potential risky situation escalating to the point of destruction can be and should be prevented beforehand. [ (Emlyn Neuman-Javornik, 2006) ] The key step is management awareness and proactive action taken to minimize the risk factors. An effective risk-management program based on three critical phrases: Creation, Communication and Commitment. Creation is referring the solid cross-companywide statement of policy which states a clear expectation and govern ethical standard of conduct toward the all stakeholders including employee, managers, suppliers and officers; Communication, allows all levels of stakeholder to understand the statement policy and oversee any differences before it progresses; Last and most importantly, the commitment of employees, managers, partners and suppliers to invested in the company’s policy and shared vision as same as they are equally liable for the consequence if violates the policy. (Emlyn Neuman-Javornik, 2006) ] â€Å"The creative difference between reality and the vision is a way of seeing progress and an objective that serves as a motivator for a lot of people. † [ (Senge, 1997) ] Senge also states that the vision should come from all levels within an organization instead of being applied â€Å"top down†. Despite the individual belief and differences, it is vital for Cl assic Airline to establish a shared vision among all stakeholders in order for the organization continues creating value. In addition, the importance of a shared vision is the core of the company which allows teams learning to happen throughout the stages of product cycle. In fact, company that learns faster as a team than its competitor has a clear competitive advantage thus is more flexible toward changes. [ (Senge, 1997) ] In the case of Classic Airline, management had been working hard to maintain a high level of efficiency; however the passive approach has its limitation thus incapable of continuing improving when deals with worse market response. Therefore, the core competency must shift toward customer centered business operation. Employees must be encouraged to know and listen to the consumer’s voices which allow a clear channel of communication. As a result, the info collected from bottom up will help marketing team to shape a clear picture in how to meet market demand with effective strategic solution. In addition, a cross-function communication network must be established which integrated with CRM system to close the communication gap between external and internal stakeholders. Problem Solution An Overview of Customer Relationship Management â€Å"CRM systems can be viewed as information systems aimed at enabling organizations to realize a customer focus. † [ (Bull, 2003) ] Though CRM has gained an increasing popularity in improving and meeting marketing demand; however, the studies had shown a great number of failure in CRM implementation. According to Giga surveys: companies generally underestimate the complexities of CRM, lack of clear business objective and tend to invest insufficient resources into the program; thus Giga survey have estimated 70% of companies are likely to fail. (Whittle, 2001) ] The truth is that CRM system is evolving over the years as market demand changes. Because the leaders oversees not only the internal running of operation but also monitor the external environments changes; and are best positioned to set the vision and strategic direction for CRM project. In addition, the top executive is more cost aware than middle management thus has stronger control over the expenditure of project over the long run. [ (Bull, 2003) ] Classic Airline had earned $8. 7 billion in sales; however, the ineffective CRM system had reduced yields from consumers and failed to maintain loyal customers. The firm suffers CRM integration problem due to unclear direction in dealing with customer relationship. Therefore, a set of priorities must be established to set straight forth the focus of the CRM system which is to identify consumer needs, assisting market segmentation, discover value and cost driver, improving customer retention and leveraging stakeholder feedback. Holistic Market Approach Classic Airline could apply the concept of holistic marketing which based on four components: relationship marketing, integrated marketing, internal marketing and social responsibility marketing. The goal is to have more comprehensive approach that goes beyond the traditional marketing strategies in order to deliver highest value to the customer. [ (Philip Kotler K. L. , 2006) ] In the relationship marketing, the company can update and strengthen the CRM program to collect data required based on the goal to understand the need, wants and demand of the customers; as the same time, integrated marketing enable multiple marketing activities to communicate thus deliver value and maximize each activities’ joint effect. As a result, two objectives that can be achieved: lower the cost of marketing and implement a solid customer service solution to increase sales. [ (Philip Kotler K. L. , 2006) ] Notably, internal marketing must be incorporated into the solution process which to ensure every stakeholders within the organization embrace and participate the marketing principle especially the senior management. â€Å"Holistic approaches to CRM help organization co-ordinate and effectively maintain the growth of disparate customer contact points or channels of communication. [ (Bull, 2003) ] By placing CRM system as the heart of holistic marketing approach, new solution allows company undergoing transformation needed to emphasis on customer orientated business process with higher flexibility and adaptability to market changes. Identification of Right Customer Groups According to Newell, CRM is a useful tool in terms of identifying the right customer groups; in another word, assisting with market segmenta tion in order to provide appropriate service and product to different level of market groups. (Newell, 2000) ] The basic idea of market segmentation is that a company cannot have equally profitable relationship with all customers. By targeting consumer with different product and services according to their lifestyle, individual taste and financial ability will create a win-win relationship in which both parties received maximum benefit from one another. Newell had stated that identifying customer groups is the idea of distinguishing between transaction and relationship customers; which transaction customer are highly volatile thus have less to no loyalty other than obtaining the max benefit per transaction with best price. On the contrary, the relationship customer have far more potential for loyalty as they often prepared to pay a higher price within their financial ability for a range of reliable goods and services. [ (Newell, 2000) ] Generally, relationship customer will less likely to defect once establish a relationship; however, he will expect consistent quality service as a return for his loyalty. Relationship customer is far more cost effective than new customer because they had already understood the process and requires less persuasion; as the same time, he will be able to provide useful feedback to improve quality services of the organization. Delivery of CRM System Another dimension of market problem solution is CA’s ability to deliver the strategy successfully. CRM strategy is only effective if they deliver positive outcome; therefore, customer focused CRM system may not be enough with current consumer demand. Not only CRM will be able to assist the organization to predict future market demand, but keep the organization strong as a market leader. The studies had shown that fundamental goal of CRM is to improve organizational profitability though efficient and effective customer relationship. If the CRM strategy is struggling to impact profitability of organization after the initial implementation period; clearly, the strategy is failed to accomplish its goal. [ (Bull, 2003) ] In the case of Classic Airline, to revise and establish a stronger and effective CRM system: the top executive must clarify the expectation and announce an overarching theme to CA employees. The top executive must assume a strong leadership role within the organization to lead the transformation of the business process and passed down to the bottom level. When employees are more anticipated, the transformation process will be easier to implement. Value is ultimately built on the improved relational variables cultivated between business unit as CA experience learning as a team. As a result, manages and employees’ behavior will help improving the existing organizational culture so all stakeholders are motivated to work toward the common goal. Although the risks associated with transformation is relatively high, CA must utilize CRM system with proactive models to address the challenges/trends that market demand in a timely manner because strategy nd efficiency should always exist alongside each other. Alternative Solution and Benchmarking â€Å"When organizations want to improve their performance, they benchmark. That is, they compare and measure their policies, practices, philosophies, and performance measures against those of high-performing organizations anywhere in the world. † (James Cavanagh, 2000) Southwest Airline i s one of market leader in airline industry which has a reputation of delivering consistently high quality of customer service and employee performance. Southwest airline is reported that 2009 marked as their 37th year of consecutive profitability which proven their immovable leadership within the industry. (Gary C Kelly, 2009) During the period of recession, Southwest Airline had continued to dedicate quality of customer service as their top priority and led the industry with lowest customer complaint ratio. The organization is constantly seeking new opportunity to enhance customer experience. Examples of their initiatives are early bird check-in which encourage customer online-reservation; P. A. W. S that are welcoming customer with pet aboard and last, in flight internet that installing satellite-delivered broadband to onboard passenger. [ (Gary C Kelly, 2009) ] CA should learn from Southwest Airline which is developing strategic planning based on consumer focused philosophy. With new updates and perfected CRM system, CA will be able to establish more stable customer relationship in order to regain the competitive advantage in the market. Conclusion Marketing is the life and breathes of an organization, and the organization must be reminded how its strategic marketing solution should be based on consumer satisfaction consistently. Encompass the body of the paper, it is confirmed that CRM is a complex and holistic concept that requires appropriate business process and integrated systems. After identification of existing problems, alignment the stakeholders’ value and creation shared vision; Classic Airline had come to conclusion that in order for the successful implementation of updated CRM system to impact the profitability, CA need to execute effective leadership and risk management, targeting the right marketing group and evaluation within CRM strategies. The future of CA relies upon a collaborated effort infused with productivity and team work.

Adolf Hitler and The Nazi Olympics - Free Essay Example

Sample details Pages: 2 Words: 520 Downloads: 2 Date added: 2019/07/01 Category People Essay Level High school Tags: Adolf Hitler Essay Did you like this example? Many Americans had their own opinions of Hitler in the beginning stages of the Olympics. Some thought very highly of him, such as Karl von Wiegand, a Hearst correspondent who was the first American journalist to interview Hitler in 1922. Wiegand reports that he was struck by Hitlers skill with words, and his ability to whip people into a frenzy. Don’t waste time! Our writers will create an original "Adolf Hitler and The Nazi Olympics" essay for you Create order Other Americans opinions were not so favored in Germany. People would meet him and claim, This guy is a clown. Hes like a caricature of himself. Many civilians believed that even if Hitler was able to rise to a place of power, somehow other politicians would be able to control the actions he made. Although after Hitler gained so much popularity everyone began to reassess their former claims. These opinions did not stop Hitler from gaining power in followers, leading him to become chancellor. After Hitler won the election, and he started making questionable decisions, appropriately people started questioning his actions. There were not much the civilians could do to stop him because the Nazi era was already underway. ? Hitler was elected chancellor in 1933 and had 3 years to establish a strong base of his inhuman plan for the Holocaust before he offered to host the 1936 Olympics to gain popularity. While the Olympic Games provided a platform to boots their adoration it also proved as a struggle to temporarily downplay the various racial policies as well as their repressive actions aimed at the Jewish. The Nazis may have done a decent job at hiding away the undesired but some Americans saw through the charade and tried to warn others. One of these men was Edgar Mowrer, the Chicago Daily News correspondent. He was a very lucky man to have a platform to voice his concern. He wrote in one of his articles, What hes (Hitler) saying about the Jews is serious. Dont underestimate him. The 1936 Olympics were more than just a worldwide sporting event, it was a show of Nazi propaganda, stirring significant conflict. The Nazis promoted an image of a new, strong, and united Germany while masking the regimeâ€⠄¢s targeting of Jews and other minority groups. And for two weeks in August, Hitlers Nazi totalitarianism disguised its racist, aggressive character while hosting the Summer Olympics. He was also able to hide his plans for territorial expansion, the regime exploited the Games. He was able to provide many foreign observers and reporters with an image of an amicable, patient Germany which, in reality, was quite the opposite. Off the Olympics field, the truth about what the Nazis were doing was hard to miss, the newspaper didn’t stop printing about what was really going on in the streets of Germany. It was not necessarily a secret, but Hitler did his best to hide away anyone that did not make the Arian race look superb. By 1936 Germany’s Jews were stripped of their civil rights such as citizenships along with the fact that Germany had already opened their first concentration camp. By this time most knew there was some sort of uprising going on, but a lot of people were very naive.